CASE STUDY
AutomateNow Website - HubSpot CMS Growth Platform
Challenge
AutomateNow needed a website that worked as part of its revenue system rather than as a disconnected marketing asset. The new platform had to reflect premium strategic positioning, support high-value B2B sales, align with HubSpot CRM processes, and reduce the usual CMS bottlenecks around content scalability, campaign speed, and dependency on developers for day-to-day updates.
Solution
MPED designed and delivered the technical architecture of a HubSpot CMS website platform aligned with business processes, lead generation, and CRM-driven growth. The delivery covered modular frontend implementation, CMS structure, content modelling, conversion-focused journeys, and the core integration points needed to make the website part of AutomateNow's broader commercial system.
System functionality
- Fully functional HubSpot CMS website built for B2B consulting growth
- Modular page building through reusable CMS components
- CRM-integrated forms and lead capture flows
- Blog and SEO content engine for authority building
- Case study repository for proof and commercial credibility
- Service pages aligned with the consulting model and customer journeys
- Conversion-focused UX and navigation designed to support pipeline generation
TECHNICAL SPECIFICATIONS
- HubSpot CMS as the hosting and rendering layer
- Server-side rendering through HubSpot
- Native CRM integration without external middleware
- Modular architecture using reusable HubSpot custom modules
- SEO-ready structure with metadata and structured content aligned to long-term growth
Technologies
- HubSpot CMS (Content Hub)
- HTML and CSS within HubSpot templates
- JavaScript for frontend behaviour
- HubSpot reusable modules
- SEO and structured-content approach for search and answer visibility
APPLICATIONS
- Lead generation for B2B consulting services
- Authority building through blog content and case studies
- Sales enablement through better pre-qualification content journeys
- CRM-driven marketing and pipeline support
- Long-term content scaling and campaign execution inside HubSpot
Results
- Created a website and CRM-connected growth platform rather than a standalone marketing site
- Improved alignment between marketing, sales, and supporting systems
- Built scalable content architecture for long-term growth
- Supported premium consulting positioning through stronger proof and structure
- Reduced dependency on developers for ongoing content updates and campaign changes
Summary
This delivery turned the AutomateNow website into a HubSpot-native growth platform aligned with CRM, lead capture and scalable content operations. By treating the website as part of digital architecture rather than as a simple marketing brochure, MPED created a stronger foundation for premium positioning, faster campaigns and more predictable B2B demand generation.
Integration options
Need to connect a different platform?
HubSpot is only one part of the integration landscape. MPED can apply the same delivery approach to CRM, ERP, accounting, finance and operational platforms such as NetSuite, Xero, QuickBooks, Sage, Microsoft Dynamics 365, custom APIs and internal business systems.